Swirlingmedia I Brand strategy, design and digital innovation

BRAND STRATEGY, DESIGN AND DIGITAL INNOVATION

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Foods of Quebec

The Quebec Ministry of Agriculture wanted to rebrand the unique and diverse food products from the Province of Quebec for the northeast US, its largest trading partner. The Ministry needed a fresh take on the fusion of foods to stand out in the market against increased competition coming from other global regions.

Merrimack College

Merrimack College partnered with Swirlingmedia to distinguish its graduate programs by creating a brand marketing campaign standards and toolkit. Leveraging existing brand guidelines and competitor insights, we developed a comprehensive brand strategy for a bold, unified and impactful visual and messaging standards to work across all channels.

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RIGCC

Swirlingmedia led the brand development for the Rhode Island Game Changer Challenge, a contest promoting responsible gaming among college students. We handled naming, logo and website design. The collaborative effort involved Epic Global Solutions, the Rhode Island Council on Problem Gambling, Problem Gambling Services, and Bally's.

Woolite

Woolite, a brand of liquid laundry detergent partnered with Stacey London and influential store owners to create "Find the Look, Keep the Look," a look book for using Woolite on various fabrics. The campaign launched with a direct mailer and NYC event for style editors.

Baileys

Baileys collaborated with Hood to launch three new Coffee Creamer flavors. To generate buzz, they launched a social media contest. The marketing team crafted unique mood boards for each flavor. A photo from one of the mood boards was unveiled daily on Facebook and X. Users were encouraged to guess the flavor and share the content, amplifying the contest's reach.

Liquid Wrench

Liquid Wrench, a brand of penetrating and lubricating oils used to loosen rusted parts, prevent sticking, and protect metal parts, had recently rebranded and sought to create an educational campaign of how-to videos to show how there’s a perfect product for every job.

EPIC x NCAA

Swirlingmedia partnered with EPIC Global Solutions to rebrand and redesign the NCAA's Lived Experience semi-annual report. The updated report features compelling stories, streamlined content, insightful data visualizations, and powerful testimonials, all highlighting the impactful results from student-athlete workshops on responsible gambling.

EPIC Global
Solutions

EPIC Global Solutions partnered with Swirlingmedia to transform their NCAA responsible gaming presentations for college athletes. The goal was to create an engaging live event atmosphere instead of a standard PowerPoint format for their "Lived Experience" workshops across the United States.

Santander

Global banking group Santander recognized the banking industry was about to change rapidly, with the growth of digital technologies set to disrupt the industry. With this in mind, Santander's innovation team wanted to explore how immersive and mobile technology could change banking.

Edwards Lifesciences

Edwards Lifesciences, a global leader in patient-focused medical innovations, aimed to elevate patient care through a centralized web/mobile application. By standardizing treatment protocols, the application sought to minimize complications and improve patient outcomes.

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Ontrac

Ontrac, a last-mile delivery company, needed to overhaul their existing mobile delivery application that was highly inefficient. The new solution streamlined the delivery process by automating pallet breakdown, app scanning, box sequencing, and manifest generation and proof of delivery.