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Baileys

Project type

Social Media Campaign

Location

Boston, MA

Baileys collaborated with Hood to launch three new Coffee Creamer flavors. To generate buzz, they launched a social media contest. The marketing team crafted unique mood boards for each flavor. A photo clue from one of the mood boards was unveiled daily on Facebook and X. Users were encouraged to guess the flavor and share the content, amplifying the contest's reach.

Baileys Facebook Homepage Social Media

Baileys Facebook Homepage Social Media

Baileys_Facebook_MoodBoard_1 Social media

Baileys_Facebook_Calendar_1 Social Media

Baileys_FB_MoodBoard_2 Social Media

Baileys_FB_Calendar_2 Social Media

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