Client: Lowell General Hospital

Situation: Build an integrated marketing communication plan to promote the hospital to the local community and the surrounding Merrimack Valley. Given a limited budget, deliver a final product that works equally well for television, radio, print advertising and corporate videos.

Solution: Using the existing tagline, "We Get What It Takes," the campaign was developed around the community of Lowell General. Testimonials, photos, and video of actual patients and employees were captured on site at the hospital. This approach kept the look and feel consistent throughout final pieces and kept production costs to a minimum.

Result: The campaign successfully presented an integrated look, feel and tone for television, radio, video and print communications.

* This project was completed while at ASRI.