Client: IBM/Lotus

Situation: IBM/Lotus wanted to hold a career event for top tier I.T professionals in the great Boston area. They needed a creative theme to attract the attention of IT candidates in a saturated recruitment market, internal event design and signage and a mangers kit that streamlined the flow of candidates through a multi-manager hiring process.

Solution: IT professionals were being recruited like elite athletes and treated like rock stars, so what better way to catch their attention than to treat them like rock n' roll royalty at their own concert. At the IBM/Lotus Live event, candidates were given back stage passes and the V.I.P treatment. Badges doubled as business cards to help track candidate flow and all hiring managers received an IBM/Lotus Live kit that contained their own passes (contact cards). An on-site interview schedule filtered top prospects and streamlined the flow of candidates through a multi-manager hiring process.

Result: IBM/Lotus Live rocked! Over 500 IT professionals packed the venue and the internal design, décor and accommodating staff made the candidates feel like they were truly first class VIP's. The managers' kits were critical in capturing high-potential candidates and over 50 people were hired as a result of the event.

* This project and client was completed while at Recourse Communications Inc.