Client: Sprint

Situation: In response to an RFP by Sprint we needed to create a national advertising campaign targeting the recruitment of Software Engineers.

Solution: Weeks of research and inspiration from an article in Wired magazine spawned a campaign that reflected how software engineers are not inspired by today's technology, but by what lies beyond. The "Think Beyond the Object" campaign showed how software engineers look at life differently, seeing new potential in life's ordinary objects.

Result: The advertising campaign won the RFP and secured Sprint as the agency's second Fortune 500 company victory.

* This project and client was completed while at Recourse Communications Inc.